Department of Marketing

The Department of Marketing educates the strategists, brand-builders, and consumer analysts who shape how organizations reach and serve their markets. Its curriculum spans consumer behaviour, brand management, digital marketing, and marketing analytics — taught through case discussion, live projects, and industry engagement.

“The Department enjoys a vibrant teaching-learning culture and close ties with the advertising, retail, and consumer-goods industries, ensuring students graduate with the practical fluency that employers demand in a fast-changing marketing landscape.”